Good toys are art.
mideer makes puzzles, craft kits, games and play gear for children, illustrated by artists from around the world. Top Gear is the brand's exclusive distributor for the GCC, supplying retailers from stock in the UAE.
Eight ranges, one look
500+ mideer products are available in the GCC. Here is how the range is organised.
Puzzles
From first puzzles for two-year-olds to 280-piece scenes, including the Level Up! series that grows with the child.
Arts & crafts
Dress-up kits, stickers, markers, clay and origami.
Building & magnetic
Magnetic tiles, wooden blocks, flower blocks and marble runs for open-ended building.
Discovery & STEM
Kaleidoscopes, dig kits, microscopes and bedtime story projectors.
Board games
Family games, sudoku and strategy games, plus classic multi-game sets.
Early learning
Wooden role play, musical toys and first-skills toys for the youngest players.
Active play
Scooters, rackets, bubbles, jump ropes and soft balls for indoors and out.
Bags & everyday
Backpacks, bottles, umbrellas and pencil cases in the same illustrated style.
Why retailers carry it
mideer sits between mass-market toys and specialist educational brands. It looks premium, prices accessibly and gives parents a reason to come back.
- Packaging that sells from the shelf
- Illustrated boxes with carry handles, window shapes and level numbers. Most products are gift-ready as they come.
- A price ladder in every range
- From pocket-money craft kits under AED 20 to hero gifts like the rainbow climber, so one brand covers impulse buys and birthdays.
- Ranges that grow with the child
- Series such as Level Up! puzzles run in numbered steps, which turns a single purchase into a collection.
- Safety parents ask about
- Products are tested to EN71, the European toy safety standard, and printed with soy-based inks.
Level Up! puzzles, one step at a time
The series grows with the child: more pieces and richer scenes at each level, from a toddler's first three-in-one box to a two-sided world map for confident eight-year-olds.
Recognised by parents and judges
mideer products have won toy awards in the US and Asia, voted on by parents, teachers and reviewers.
Already where families shop
mideer sells through the region's biggest online stores. Your shelf would be next.
Put mideer on your shelves.
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