Good toys are art.
mideer makes puzzles, craft kits, games and play gear for children, illustrated by artists from around the world. Top Gear is the brand's exclusive distributor for the GCC, supplying retailers from stock in the UAE.
Eight ranges, one look
500+ mideer products are available in the GCC. Here is how the range is organised.
Puzzles
From first puzzles for two-year-olds to 280-piece scenes, including the Level Up! series that grows with the child.
Arts & crafts
Dress-up kits, stickers, markers, clay and origami.
Building & magnetic
Magnetic tiles, wooden blocks, flower blocks and marble runs for open-ended building.
Discovery & STEM
Kaleidoscopes, dig kits, microscopes and bedtime story projectors.
Board games
Family games, sudoku and strategy games, plus classic multi-game sets.
Early learning
Wooden role play, musical toys and first-skills toys for the youngest players.
Active play
Scooters, rackets, bubbles, jump ropes and soft balls for indoors and out.
Bags & everyday
Backpacks, bottles, umbrellas and pencil cases in the same illustrated style.
Why retailers carry it
mideer sits between mass-market toys and specialist educational brands. It looks premium, prices accessibly and gives parents a reason to come back.
- Packaging that sells from the shelf
- Illustrated boxes with carry handles, window shapes and level numbers. Most products are gift-ready as they come.
- A price ladder in every range
- From pocket-money craft kits under AED 20 to hero gifts like the rainbow climber, so one brand covers impulse buys and birthdays.
- Ranges that grow with the child
- Series such as Level Up! puzzles run in numbered steps, which turns a single purchase into a collection.
- Safety parents ask about
- Products are tested to EN71, the European toy safety standard, and printed with soy-based inks.
Out of the box
How mideer looks at home, outdoors and in store.
Level Up! puzzles, one step at a time
The series grows with the child: more pieces and richer scenes at each level, from a toddler's first three-in-one box to a two-sided world map for confident eight-year-olds.
Recognised by parents and judges
mideer products have won toy awards in the US and Asia, voted on by parents, teachers and reviewers.
Already where families shop
mideer sells through the region's biggest online stores. Your shelf would be next.
From the blog
Guides for parents and retailers on play, learning and stocking the right toys.
For parentsScreen-free play at home: 12 ideas for UAE families
With new UAE rules on children and social media, here are 12 practical screen-free play ideas for ages 2 to 8, from puzzles to craft kits and active games.
7 min readProduct guideWhich Level Up! puzzle is right for your child?
mideer's Level Up! puzzles run from Level 1 for 2-year-olds to Level 9 for ages 8 and up. Here is what changes at each level and how to choose.
6 min read
For retailersHow to stock educational toys in the UAE: a guide for retailers
A guide for UAE and GCC retailers: plan an educational toy range by age and price, prepare for seasonal peaks, check supplier documents and display it well.
9 min readPut mideer on your shelves.
Tell us about your store and we'll send the catalogue, trade prices and a suggested opening range for your market.